消费者营销杂志 SCIE

期刊简介预计审稿时间：

Journal of Consumer Marketing is a prestigious academic journal in the field of marketing, dedicated to providing researchers, educators, and practitioners worldwide with the latest research on consumer behavior and marketing strategies. It has always focused on exploring the various factors that influence consumer decision-making processes and how these factors are applied in business practices. The magazine mainly focuses on theoretical and applied research in the fields of consumer behavior, market research methods, brand management, retail strategy, digital marketing, and social media. Its target audience is broad, including but not limited to professors in academia, graduate students, professionals in the business world, and policy makers. The journal aims to provide a communication platform for readers from different backgrounds, promoting interdisciplinary research collaboration and development.

《消费者营销杂志》是一本在市场营销领域享有盛誉的学术期刊，它致力于为全球的研究者、教育工作者和实践者提供关于消费者行为和营销策略的最新研究成果，一直关注于深入探讨影响消费者决策过程的各种因素，以及这些因素如何被应用于商业实践中。杂志主要关注消费者行为学、市场研究方法、品牌管理、零售策略、数字营销和社交媒体等领域的理论和应用研究。它的目标读者群体广泛，包括但不限于学术界的教授、研究生、企业界的专业人士以及政策制定者。该刊旨在为这些不同背景的读者提供一个交流平台，促进跨学科的研究合作和发展。

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