国际消费者营销杂志 SCIE

期刊简介预计审稿时间：

Journal of International Consumer Marketing is an academic journal dedicated to the field of international consumer marketing, aiming to provide a platform for scholars, researchers, educators, and industry practitioners to exchange and share research results on cross-border consumer behavior, market strategies, and marketing practices. By publishing high-quality research papers, this journal is committed to promoting the development of international consumer marketing and improving the effectiveness of global marketing practices. The magazine covers topics such as consumer behavior, market segmentation, brand management, advertising and promotion, cross-cultural communication, e-commerce, retail management, and more. It not only focuses on consumer needs and behaviors, but also explores how businesses can develop effective marketing strategies in different countries and regions to meet the needs of consumers from different cultural backgrounds.

《国际消费者营销杂志》是一本专注于国际消费者营销领域的学术期刊，旨在为学者、研究人员、教育工作者和行业从业者提供一个交流和分享关于跨国消费者行为、市场策略和营销实践的研究成果的平台。通过发表高质量的研究论文，该杂志致力于推动国际消费者营销领域的发展，提高全球营销实践的效果。杂志涵盖了消费者行为、市场细分、品牌管理、广告与促销、跨文化沟通、电子商务、零售管理等多个方面的主题，不仅关注消费者的需求和行为，还涉及企业如何在不同国家和地区制定有效的营销策略，以满足不同文化背景下的消费者需求。

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