营销基础与趋势 SCIE

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Foundations And Trends In Marketing is committed to providing cutting-edge trends, fundamental theories, and in-depth analysis in the field of marketing for academia and industry. It covers various aspects of marketing, including but not limited to consumer behavior, brand management, marketing strategies, digital marketing, social media marketing, and more. The magazine features high-quality research papers and review articles, typically written by renowned scholars and experts who delve into key issues in the field of marketing, proposing new theoretical perspectives and practical methods. The articles in the magazine have rigorous academic rigor and deep thinking, providing readers with a comprehensive understanding of marketing phenomena. As an authoritative and influential academic journal in the field of marketing, it provides valuable knowledge resources for scholars and industry professionals, and plays an important role in promoting the development and practical application of marketing.

《营销基础与趋势》致力于为学术界和业界提供营销领域的前沿趋势、基础理论和深度分析。它涵盖了营销学的各个方面，包括但不限于消费者行为、品牌管理、市场营销策略、数字营销、社交媒体营销等。杂志以高质量的研究论文和综述文章为特色，这些文章通常由知名学者和专家撰写，他们深入探讨营销领域的关键问题，提出新的理论观点和实践方法。杂志中的文章具有严谨的学术性和深度的思考，为读者提供了对营销现象的全面理解。作为一本在营销领域具有权威性和影响力的学术期刊，为学者和业界人士提供了宝贵的知识资源，对于推动营销学的发展和实践应用起到了重要的作用。

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