定量营销与经济学 SCIESSCI

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Quantitative Marketing and Economics (QME) publishes research in the intersection of Marketing, Economics and Statistics. Our focus is on important applied problems of relevance to marketing using a quantitative approach. We define marketing broadly as the study of the interface between firms, competitors and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues. We embrace a wide variety of research methods including applied economic theory, econometrics and statistical methods. Empirical research using primary, secondary or experimental data is also encouraged. Officially cited as: Quant Mark Econ

定量营销与经济学 (QME) 发表营销、经济学和统计学交叉领域的研究成果。我们重点关注使用定量方法解决与营销相关的重要应用问题。我们将营销广义定义为对企业、竞争对手和消费者之间界面的研究。这包括但不限于消费者偏好、消费者需求和决策、企业的战略互动、定价、促销、定位、产品设计/定位和渠道问题。我们采用各种研究方法，包括应用经济理论、计量经济学和统计方法。我们也鼓励使用一手、二手或实验数据进行实证研究。官方引用为：Quant Mark Econ

《Qme-quantitative Marketing And Economics》(定量营销与经济学)编辑部通讯方式为QME-Quant. Mark. Econ.。如果您需要协助投稿或润稿服务，您可以咨询我们的客服老师。我们专注于期刊投稿服务十年，熟悉发表政策，可为您提供一对一投稿指导，避免您在投稿时频繁碰壁，节省您的宝贵时间，有效提升发表机率，确保SCI检索（检索不了全额退款）。我们视信誉为生命，多方面确保文章安全保密，在任何情况下都不会泄露您的个人信息或稿件内容。