互动营销研究杂志 SCIESSCI

期刊简介预计审稿时间：

The Interactive Marketing Research Journal not only provides a platform for academics and practitioners in the field of marketing to exchange innovative ideas and research findings, but also places special emphasis on the importance of interactive marketing, a field that is growing with the development of digital technology. The journal encourages authors to explore new areas of interactive marketing, including social media marketing, mobile marketing, online advertising, and customer relationship management, all of which are key components of current marketing practice.

Furthermore, the journal advocates for authors to conduct in-depth analysis of strategies and execution in interactive marketing to identify and address potential challenges and propose innovative solutions. This includes research on data-driven marketing decisions, consumer behavior analysis, and personalized marketing methods. The journal expects these studies to provide an empirical basis to help organizations better understand and predict consumer responses, thereby formulating more effective market strategies.

互动营销研究杂志不仅为营销领域的学术界和实践界提供了一个交流创新思想和研究成果的平台，而且特别强调了互动营销的重要性，这是一个随着数字技术发展而日益增长的领域。期刊鼓励作者们探索互动营销的新领域，包括社交媒体营销、移动营销、在线广告以及客户关系管理等，这些都是当前营销实践中的关键组成部分。

此外，期刊还倡导作者们对互动营销的策略和执行进行深入分析，以识别和解决可能的挑战，提出创新的解决方案。这包括对数据驱动的营销决策、消费者行为分析以及个性化营销方法的研究。期刊期望这些研究能够提供实证基础，帮助组织更好地理解和预测消费者的反应，从而制定更有效的市场策略。

《Journal Of Research In Interactive Marketing》(互动营销研究杂志)编辑部通讯方式为J. Res. Interact. Mark.。如果您需要协助投稿或润稿服务，您可以咨询我们的客服老师。我们专注于期刊咨询服务十年，熟悉发表政策，可为您提供一对一投稿指导，避免您在投稿时频繁碰壁，节省您的宝贵时间，有效提升发表机率，确保SCI检索（检索不了全额退款）。我们视信誉为生命，多方面确保文章安全保密，在任何情况下都不会泄露您的个人信息或稿件内容。