市场营销分析杂志 SCIE

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data Has Become The New Ore In Today’s Knowledge Economy. However, Merely Storing And Reporting Are Not Enough To Thrive In Today’s Increasingly Competitive Markets. What Is Called For Is The Ability To Make Sense Of All These Oceans Of Data, And To Apply Those Insights To The Way Companies Approach Their Markets, Adjust To Changing Market Conditions, And Respond To New Competitors.marketing Analytics Lies At The Heart Of This Contemporary Wave Of Data Driven Decision-making. Companies Can No Longer Survive When They Rely On Gut Instinct To Make Decisions. Strategic Leverage Of Data Is One Of The Few Remaining Sources Of Sustainable Competitive Advantage. New Products Can Be Copied Faster Than Ever Before. Staff Are Becoming Less Loyal As Well As More Mobile, And Business Centers Themselves Are Moving Across The Globe In A World That Is Getting Flatter And Flatter.the journal Of Marketing Analytics brings Together Applied Research And Practice Papers In This Blossoming Field. A Unique Blend Of Applied Academic Research, Combined With Insights From Commercial Best Practices Makes The journal Of Marketing Analytics a Perfect Companion For Academics And Practitioners Alike. Academics Can Stay In Touch With The Latest Developments In This Field. Marketing Analytics Professionals Can Read About The Latest Trends, And Cutting Edge Academic Research In This Discipline.the journal Of Marketing Analytics will Feature Applied Research Papers On Topics Like Targeting, Segmentation, Big Data, Customer Loyalty And Lifecycle Management, Cross-selling, Crm, Data Quality Management, Multi-channel Marketing, And Marketing Strategy.the journal Of Marketing Analytics aims To Combine The Rigor Of Carefully Controlled Scientific Research Methods With Applicability Of Real World Case Studies. Our Double Blind Review Process Ensures That Papers Are Selected On Their Content And Merits Alone, Selecting The Best Possible Papers In This Field.

数据已成为当今知识经济的新矿石。然而，仅仅存储和报告不足以在当今竞争日益激烈的市场中蓬勃发展。我们需要的是能够理解所有这些海量数据，并将这些见解应用于公司进入市场的方式、适应不断变化的市场条件和应对新竞争对手的方式。营销分析是当代数据驱动决策浪潮的核心。如果公司依靠直觉来做决策，他们就无法生存。数据的战略杠杆作用是可持续竞争优势的少数剩余来源之一。新产品的复制速度比以往任何时候都快。员工忠诚度降低，移动性增强，在越来越扁平的世界里，商业中心本身也在全球范围内移动。《营销分析》杂志汇集了这个蓬勃发展领域的应用研究和实践论文。应用学术研究的独特融合，结合商业最佳实践的见解，使《营销分析》成为学者和从业人员的完美伴侣。学者可以随时了解该领域的最新发展。营销分析专业人士可以阅读有关该学科的最新趋势和前沿学术研究。《营销分析》将刊登有关定位、细分、大数据、客户忠诚度和生命周期管理、交叉销售、客户关系管理、数据质量管理、多渠道营销和营销策略等主题的应用研究论文。《营销分析》杂志旨在将严格控制的科学研究方法的严谨性与现实世界案例研究的适用性相结合。我们的双盲审查流程确保仅根据论文的内容和优点来选择论文，从而选出该领域最好的论文。

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