创新营销与管理 SCIE

期刊简介预计审稿时间： 16 Weeks

Marketing and Management of Innovations is an academic journal dedicated to marketing and management strategies for innovative products and services. This journal aims to provide a platform for scholars, researchers, and practitioners to share and discuss the latest research findings in innovation management and marketing. The journal covers various aspects of the innovation process, including market analysis, consumer behavior, brand management, new product development, and business model innovation. By publishing high-quality research articles, journals have promoted the integration of theory and practice, and have had a positive impact on the development of innovation management.

The characteristics of this journal lie in its in-depth exploration of innovation management and marketing fields, as well as its attention to emerging market trends and technological changes. The journal encourages interdisciplinary research, including economics, psychology, sociology, and engineering, to comprehensively understand the performance of innovation in different markets and cultural contexts. In addition, the journal also focuses on the internationalization and globalization challenges of innovation management, as well as how to effectively push innovation to the market. The magazine has made significant contributions to academic research and industrial practice in the field of innovation management by publishing cutting-edge research papers. Journal articles typically have high citation rates, demonstrating their influence in the academic community. The open access publishing model enables the research results of journals to be widely disseminated, accelerating the diffusion and application of knowledge.

《创新营销与管理》是一本专注于创新产品和服务市场营销以及管理策略的学术期刊。该期刊旨在为学者、研究人员和实践者提供一个平台，用于分享和讨论创新管理和营销的最新研究成果。期刊内容涉及创新过程中的市场分析、消费者行为、品牌管理、新产品开发、商业模式创新等多个方面。通过发表高质量的研究文章，期刊促进了理论与实践的结合，对创新管理领域的发展产生了积极影响。

该期刊的特点在于其对创新管理和营销领域的深入探讨，以及对新兴市场趋势和技术变革的关注。期刊鼓励跨学科研究，包括经济学、心理学、社会学和工程学等，以全面理解创新在不同市场和文化背景下的表现。此外，期刊还关注创新管理的国际化和全球化挑战，以及如何有效地将创新推向市场。杂志通过发表前沿的研究论文，对创新管理领域的学术研究和产业实践做出了重要贡献。期刊的文章通常具有较高的引用率，显示了其在学术界的影响力。开放获取的出版模式使得期刊的研究成果能够更广泛地传播，加速知识的扩散和应用。

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